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    #SXSWi 2011: Almost over for another year. Have you made your mark?

    #SXSWi 2011: Almost over for another year. Have you made your mark?

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    This is really seeing Austin. A must do.

  3. Quote

    If you have someone in advertising using a spreadsheet to sell banner ads, you’re doing it wrong. Also, to editors in the room: designers and developers are not your code monkeys. Developers and designers go to multiple meet ups in the open source community. Katherine Jarmul (@kjam) on the future of news apps
  4. SXSW 2011: The Google and Bing smackdown in all its bloody banality

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    It is little over a month since Google accused Bing of “copying” and “stealing” its search results.

    The hope, therefore, was that the two net giants would thrash out their issues on stage at SXSWi on Monday afternoon.

    It wasn’t to be. What we actually got was a back-slapping stageplay of the pairs’ webmaster forums. (Which are, at the best of times, necessarily dry).


    Photo by michperu on Flickr. Some rights reserved

    The Atlantic tried valiantly to inject some rambunctiousness into proceedings with its Smackdown report. Google won 5-4, proving how convivial the affair actually was).

    Nevertheless, the main takeaway from the Google and Bing Q&A is – predictably – that content is still king.

    Matt Cutts, Google’s anti-spam demagog, said that the “litmus test” for how sites appear in its search results is: “What interesting thing have I created in the last 30 days? What originally insight have I added, something that’s not pure opinion.”

    Duane Forrester, Bing’s webmaster tools chief, concurred. His two top tips for webmasters: “Deep content and keyword research”.

    "I need to stress that we set the quality bar very high at Bing," said Forrester, somewhat on the back foot.

    "When looking to make sure good useful piece of content there, if even a small niche query is buried in thread of conversation then we may be saying this page doesn’t tell us about much, so it’s not kept in our index all the time."

    Asked how Google decides how severely to punish sites that have breached its PageRank policy, Cutts said it was “roughly proportionate” to how long the offending had been going on.

    "If it’s hidden text, it’s usually 30 days. If it’s a hacked site it may be 30 days but we’re happy to let you back in faster if you can prove that the malware is cleaned".

    On the relative merits of social search, through sites like Del.icio.us and Reddit, Cutts said there was “always going to be a trade off between being really comprehensive or relevant [compared to social bookmarking search]”.

    Next time, eh?

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    C’mon, Twitter. Questions for Mr Franken, the US senator who described the net neutrality debate as “the most important free speech issue of our time”..

    C’mon, Twitter. Questions for Mr Franken, the US senator who described the net neutrality debate as “the most important free speech issue of our time”..

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    Democratic senator Al Franken has has issued a rallying cry to “innovators and entrepreneurs” at SXSW to fight back against Comcast and other companies lobbying to pave the way for a two-speed internet. Full story here.

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    Right now, Steve Jobs controls the world. Entire cities are trembling in terror at what Apple’s doing [with iTunes, and app subscription rules].

    But the consumer will get the content when they want, for a price that works. That has to be in the works for everyone that wants to stay relevant.

    Andrew Siegal, senior vice president of strategy at Advance Publications, parent company of Conde Nast
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    AOL’s pop-up TV studio at SXSW. Used by TechCrunch earlier in the day. No sign of Engadget. One love.

    AOL’s pop-up TV studio at SXSW. Used by TechCrunch earlier in the day. No sign of Engadget. One love.

About

Four years ago, at this very festival, the number of tweets posted each day jumped from 20,000 to 60,000. Today that figure stands at more than 65m. Find our full coverage of SXSW 2011 at guardian.co.uk/sxsw

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